Privacy policy
Last Updated: March 7, 2026
🔒 QUICK SUMMARY
• What We Collect: Name, email, address, payment info, browsing data, cookies
• Why: Process orders, improve your experience, send updates & offers
• Who We Share With: Shopify, payment processors, shipping partners, marketing tools (Google, Facebook, TikTok)
• We DON'T Sell Your Data: Never. Period.
• International: Your data may be processed in China, US, or EU (with strict protections)
• Your Rights:
- Access, correct, or delete your data
- Opt out of marketing emails anytime
- EU/UK: Full GDPR rights
- California: CCPA rights
• Cookies: We use them for site functionality, analytics & ads (you can opt out)
• Exercise Your Rights: Email info@blushandluxe.shop
--------------------------------------------------
PRIVACY POLICY
At Blush & Luxe, we are committed to protecting your privacy and handling your personal information with care and transparency. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website or make a purchase. All personal data operations are legally managed under our corporate entity, BLUSH & LUXE ATELIER LTD (UK Company Registration Number: 17266396).
1. INFORMATION WE COLLECT
We collect information to provide you with a seamless shopping experience and to improve our services.
Information You Provide to Us:
• Account Information: Name, email address, phone number, and password (if you create an account)
• Order Information: Billing address, shipping address, and purchase history
• Payment Information: Credit card details, payment method (processed securely by our payment providers; we do not store full payment card details)
• Communication Information: Messages, emails, or inquiries you send to us
• Review and Feedback: Product reviews, ratings, or survey responses you submit
Information Collected Automatically:
• Device Information: IP address, browser type, operating system, device identifiers
• Browsing Information: Pages visited, products viewed, time spent on site, referral sources
• Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to enhance your experience (see Section 9 for details)
• Location Information: General geographic location based on IP address
Information from Third Parties:
• Social Media: If you connect via social media (Facebook, Instagram, etc.), we may receive basic profile information
• Marketing Partners: Analytics and advertising data from platforms like Google, Facebook, TikTok
• Fraud Prevention Services: Information to verify identity and prevent fraudulent transactions
2. HOW WE USE YOUR INFORMATION
We use your information for the following purposes:
Order Fulfillment:
• Process and fulfill your orders
• Communicate order status, shipping updates, and delivery confirmations
• Coordinate with our fulfillment partners and suppliers
• Handle returns, exchanges, and customer service inquiries
Business Operations:
• Maintain and improve our website functionality
• Analyze shopping trends and customer preferences
• Prevent fraud and enhance security
• Comply with legal obligations and resolve disputes
Marketing and Communications:
• Send promotional emails, newsletters, and special offers (with your consent)
• Show personalized advertisements on social media and other platforms
• Conduct surveys and request feedback
• Announce new products, collections, and sales
Personalization:
• Recommend products based on your browsing and purchase history
• Customize your shopping experience
• Remember your preferences and settings
You can opt out of marketing communications at any time by clicking "unsubscribe" in our emails or contacting us at info@blushandluxe.shop.
3. HOW WE SHARE YOUR INFORMATION
We do not sell your personal information. We share your information only with trusted partners who help us operate our business:
Service Providers:
• Shopify: Our e-commerce platform provider (hosting, checkout, payment processing)
• Payment Processors: Secure payment processing (Shopify Payments, PayPal, Stripe, etc.)
• Fulfillment Partners: Dropshipping and logistics providers (CJdropshipping, EPROLO, DSers) to ship your orders
• Shipping Carriers: Delivery services to ship your products
• Email Service Providers: To send order confirmations and marketing emails
• Customer Service Tools: To manage support inquiries and live chat
Analytics and Advertising Partners:
• Google Analytics: To understand website traffic and user behavior
• Facebook/Meta Pixel: For advertising and retargeting
• TikTok Pixel: For advertising and analytics
• Other Marketing Platforms: To measure campaign performance and show relevant ads
Review and Social Proof Apps:
• Judge.me or similar review platforms: To collect and display product reviews
Legal and Safety:
• Law Enforcement: When required by law, court order, or to protect our rights
• Fraud Prevention: To prevent fraudulent transactions and protect our business
• Business Transfers: In the event of a merger, acquisition, or sale of assets
All third-party service providers are contractually obligated to protect your information and use it only for the purposes we specify.
4. INTERNATIONAL DATA TRANSFERS
Blush & Luxe operates internationally, and your information may be transferred to and processed in countries outside your own, including:
• China: Where our fulfillment partners and suppliers are located
• United States: Where Shopify and many service providers are based
• European Union: For customers and service providers in the EU
We ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws, including GDPR and other international standards.
5. YOUR PRIVACY RIGHTS
Depending on your location, you may have the following rights:
All Customers:
• Access: Request a copy of the personal information we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal information (subject to legal obligations)
• Opt-Out: Unsubscribe from marketing emails at any time
EU/UK Residents (GDPR Rights):
• Right to Access: Obtain confirmation of data processing and a copy of your data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your data ("right to be forgotten")
• Right to Restriction: Limit how we use your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for marketing
• Right to Withdraw Consent: Withdraw consent for data processing at any time
• Right to Lodge a Complaint: File a complaint with your local data protection authority
California Residents (CCPA Rights):
• Right to Know: What personal information we collect, use, and share
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt out of the "sale" of personal information (we do not sell data)
• Right to Non-Discrimination: Equal service regardless of exercising your rights
How to Exercise Your Rights:
Email us at info@blushandluxe.shop with your request. We will respond within 30 days (or as required by applicable law). We may need to verify your identity before processing your request.
6. DATA RETENTION
We retain your personal information for as long as necessary to:
• Fulfill the purposes outlined in this Privacy Policy
• Comply with legal, tax, and accounting obligations (typically 7 years for financial records)
• Resolve disputes and enforce our agreements
Retention periods:
• Order Information: 7 years for tax and legal compliance
• Account Information: Until you request deletion or close your account
• Marketing Data: Until you unsubscribe or request deletion
• Analytics Data: Typically aggregated and anonymized after 26 months
7. DATA SECURITY
We take the security of your information seriously and implement industry-standard measures to protect it:
• Encryption: SSL/TLS encryption for all data transmissions and checkout sessions.
• Secure Payment Processing: Utilizing PCI-DSS compliant third-party payment processors.
• Access Controls: Restricting internal access to personal information on a strict need-to-know basis.